There is a painful reality in sales that most business owners ignore: Only about 3% of your market is ready to buy right now. The other 97% are either "just looking," "researching," or "not quite ready."
In the traditional way of doing business in Manchester, that 97% is wasted. You exchange business cards or emails, you send one follow-up, and if they don't sign, you move on. Six months later, when they are ready to buy, they have forgotten your name and gone to a competitor. This is the "Leaky Bucket" syndrome. You are working hard to pour leads into the top, but the majority are leaking out of the bottom because you lack a system to catch them.
At JM Digital, we solve this with Automated Email Sequences (often called "Drip Campaigns"). This allows you to stay in contact with hundreds of prospects simultaneously, building trust while you sleep.
The Difference Between a Newsletter and a Sequence
It is important to distinguish this from a monthly newsletter. A newsletter is a broadcast you send to everyone at once. A Sequence is a personalised journey that starts the moment a specific user takes a specific action. It is timely, relevant, and consistent. It simulates the experience of a salesperson checking in on a prospect every week, but it requires zero human effort once set up.
There is a painful reality in sales that most business owners ignore: Only about 3% of your market is ready to buy right now. The other 97% are either "just looking," "researching," or "not quite ready."
In the traditional way of doing business in Manchester, that 97% is wasted. You exchange business cards or emails, you send one follow-up, and if they don't sign, you move on. Six months later, when they are ready to buy, they have forgotten your name and gone to a competitor. This is the "Leaky Bucket" syndrome. You are working hard to pour leads into the top, but the majority are leaking out of the bottom because you lack a system to catch them.
At JM Digital, we solve this with Automated Email Sequences (often called "Drip Campaigns"). This allows you to stay in contact with hundreds of prospects simultaneously, building trust while you sleep.
The Difference Between a Newsletter and a Sequence
It is important to distinguish this from a monthly newsletter. A newsletter is a broadcast you send to everyone at once. A Sequence is a personalised journey that starts the moment a specific user takes a specific action. It is timely, relevant, and consistent. It simulates the experience of a salesperson checking in on a prospect every week, but it requires zero human effort once set up.
There is a painful reality in sales that most business owners ignore: Only about 3% of your market is ready to buy right now. The other 97% are either "just looking," "researching," or "not quite ready."
In the traditional way of doing business in Manchester, that 97% is wasted. You exchange business cards or emails, you send one follow-up, and if they don't sign, you move on. Six months later, when they are ready to buy, they have forgotten your name and gone to a competitor. This is the "Leaky Bucket" syndrome. You are working hard to pour leads into the top, but the majority are leaking out of the bottom because you lack a system to catch them.
At JM Digital, we solve this with Automated Email Sequences (often called "Drip Campaigns"). This allows you to stay in contact with hundreds of prospects simultaneously, building trust while you sleep.
The Difference Between a Newsletter and a Sequence
It is important to distinguish this from a monthly newsletter. A newsletter is a broadcast you send to everyone at once. A Sequence is a personalised journey that starts the moment a specific user takes a specific action. It is timely, relevant, and consistent. It simulates the experience of a salesperson checking in on a prospect every week, but it requires zero human effort once set up.
Only about 3% of your market is ready to buy right now. If you ignore the other 97%, you are leaving massive revenue on the table.
Only about 3% of your market is ready to buy right now. If you ignore the other 97%, you are leaving massive revenue on the table.
Only about 3% of your market is ready to buy right now. If you ignore the other 97%, you are leaving massive revenue on the table.
The Anatomy of a Winning Sequence
So, what should you actually send? We recommend a simple three-phase structure for our clients:
The Welcome Phase (Days 0-3)
This sets the stage. You deliver the lead magnet (the PDF or guide they signed up for), introduce your brand values, and set expectations. The goal here is not to sell, but to be helpful.
The Value Phase (Days 4-20)
This is where you prove your expertise. You send 3-4 emails addressing common client pain points, case studies, or "myth-busting" insights. You are training the prospect to see you as the authority in the North West. You are giving them "Ah-ha!" moments before they have even paid you.
The Conversion Phase (Day 21+)
Now that you have built trust (reciprocity), you ask for the sale. You invite them for a consultation or offer a specific deal. Because you have spent three weeks adding value, this pitch feels earned, not aggressive.
The beauty of this system is that it runs on autopilot. Whether you are in a meeting, on holiday, or asleep, your digital system is nurturing leads towards a sale.
The Anatomy of a Winning Sequence
So, what should you actually send? We recommend a simple three-phase structure for our clients:
The Welcome Phase (Days 0-3)
This sets the stage. You deliver the lead magnet (the PDF or guide they signed up for), introduce your brand values, and set expectations. The goal here is not to sell, but to be helpful.
The Value Phase (Days 4-20)
This is where you prove your expertise. You send 3-4 emails addressing common client pain points, case studies, or "myth-busting" insights. You are training the prospect to see you as the authority in the North West. You are giving them "Ah-ha!" moments before they have even paid you.
The Conversion Phase (Day 21+)
Now that you have built trust (reciprocity), you ask for the sale. You invite them for a consultation or offer a specific deal. Because you have spent three weeks adding value, this pitch feels earned, not aggressive.
The beauty of this system is that it runs on autopilot. Whether you are in a meeting, on holiday, or asleep, your digital system is nurturing leads towards a sale.
The Anatomy of a Winning Sequence
So, what should you actually send? We recommend a simple three-phase structure for our clients:
The Welcome Phase (Days 0-3)
This sets the stage. You deliver the lead magnet (the PDF or guide they signed up for), introduce your brand values, and set expectations. The goal here is not to sell, but to be helpful.
The Value Phase (Days 4-20)
This is where you prove your expertise. You send 3-4 emails addressing common client pain points, case studies, or "myth-busting" insights. You are training the prospect to see you as the authority in the North West. You are giving them "Ah-ha!" moments before they have even paid you.
The Conversion Phase (Day 21+)
Now that you have built trust (reciprocity), you ask for the sale. You invite them for a consultation or offer a specific deal. Because you have spent three weeks adding value, this pitch feels earned, not aggressive.
The beauty of this system is that it runs on autopilot. Whether you are in a meeting, on holiday, or asleep, your digital system is nurturing leads towards a sale.
Be Top of Mind, All the Time
The goal of marketing is not to force a sale; it is to be the first name they think of when they are finally ready to buy. An automated sequence ensures you are always "Top of Mind" without you having to manually type a single "Just checking in" email.
Is your bucket leaking?
If you have a list of old leads gathering dust, you are sitting on a goldmine. Let us help you build a nurturing sequence that re-engages them. If you are in Droylsden or Manchester, get in touch to discuss automation.
Be Top of Mind, All the Time
The goal of marketing is not to force a sale; it is to be the first name they think of when they are finally ready to buy. An automated sequence ensures you are always "Top of Mind" without you having to manually type a single "Just checking in" email.
Is your bucket leaking?
If you have a list of old leads gathering dust, you are sitting on a goldmine. Let us help you build a nurturing sequence that re-engages them. If you are in Droylsden or Manchester, get in touch to discuss automation.
Be Top of Mind, All the Time
The goal of marketing is not to force a sale; it is to be the first name they think of when they are finally ready to buy. An automated sequence ensures you are always "Top of Mind" without you having to manually type a single "Just checking in" email.
Is your bucket leaking?
If you have a list of old leads gathering dust, you are sitting on a goldmine. Let us help you build a nurturing sequence that re-engages them. If you are in Droylsden or Manchester, get in touch to discuss automation.
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