BJS Solutions
BJS is a newly established provider of professional cleaning products designed exclusively for commercial cleaning companies. We partnered with founder Bakary Jamil to develop a brand identity that would distinguish his business in a crowded wholesale market. The company name is an acronym derived from the Arabic words Bariq, Jawda, and Safa, meaning Shine, Quality, and Purity. These three pillars formed the foundation of our design strategy. The challenge was to create a logo that felt modern and approachable while retaining the industrial authority required for a B2B distributor. We steered away from cluttered, traditional imagery and opted for a clean, typographic solution with a subtle nod to liquid movement and clarity. The resulting identity communicates efficiency and freshness, establishing a strong visual foundation for the brand as it prepares to scale. This crisp new look gives BJS the professional edge it needs to build trust with stockists and creates a solid platform for their planned digital expansion in 2026.
Client :
Bilal Jamil
Service :
Branding
Industry :
Ecommerce
Year :
2025
Bilal Jamil is the founder of BJS, a new venture aimed at streamlining the supply chain for professional cleaning businesses. Identifying a gap in the market for a reliable, modern supplier that understands the needs of commercial cleaners, Bilal launched the business to offer high-quality products with a focus on stock availability and service. His goal is to become the go-to partner for cleaning firms, helping them source products that uphold his vision of "bringing true purity to every space" through a seamless buying experience. Bilal is currently focused on building his physical distribution network before taking the business online.
